Physician online reputation management – a quick guide to improving
For patients to trust a new doctor, they will need to consider the physicians online reputation management. Gone are the days of trusting a single family doctor for life. So, what steps can a physician take to maximize the potential to improve their online credibility:
1) Update your profiles on social media and listing sites. Ensure people know who you are, your background, specialties and opinions. This will allow them to make the right choice of whether to visit you or not. If an individual doesn’t agree with the way you do things then you’re less likely to have disagreements that penalize you in reviews. Sites to consider include: Healthgrades, Google, RateMD’s, Yelp and YP.
2) Keep a track of your ratings and what people are saying about you. While it’s wrong to obsess over this, it’s worth taking a little bit of time each week to reply to people’s comments. Firstly, it shows you care, secondly it allows you to clear up and have your say if there are any negative