Worldwide Face Wash And Cleanser Market Current Scenario and Future Growth Analysis by 2025


The global face wash and cleanser market size is expected to reach USD 33.3 billion by 2025 registering a CAGR of 6.0%, according to a new report by Radiant Insights, Inc. Increasing pollution levels and need for effective face cleaning products are expected to augment the growth of this m

The global face wash and cleanser market size is expected to reach USD 33.3 billion by 2025 registering a CAGR of 6.0%, according to a new report by Radiant Insights, Inc. Increasing pollution levels and need for effective face cleaning products are expected to augment the growth of this market over the forecast period. In addition, rising cases of skin problems, such as acne, rash, and irritation, are driving the demand for organic and chemical-free products, which, in turn, will boost the growth further.

Rising awareness about the availability of innovative products is also expected to drive the demand in the years to come. On the basis of product type, the market is segmented into face wash and cleansers. The foam-based face wash segment is expected to witness the highest CAGR from 2019 to 2025. Supermarket hypermarket was the largest distribution channel segment and is expected to maintain its leading position over the next few years.

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Increasing number of supermarkets hypermarkets on account of rapid expansion of organized retail sectors in developing countries is expected to boost the segment growth. Some of the key companies in the global market are Unilever, The Procter Gamble Company, L'Oreal S.A., The Himalaya Drug Company, Godrej Consumer Products Ltd., Shiseido Co., Ltd., Zydus Wellness, Estee Lauder Company Ltd., Johnson and Johnson Ltd., and The Proactiv Company LLC.

Further key findings from the study suggest:

• Gel-based face wash and cleanser is expected to have the highest CAGR of 6.1% and 6.3% respectively over the next few years

• Cream-based face wash was the largest product segment in 2018 and accounted for more than 35% of the overall market share

• Supermarket hypermarket distribution channel accounted for the largest revenue share of 36.10% in 2018

• Key manufacturers are focusing on product development, capacity expansion, and technological innovation for a greater face wash and cleanser market share

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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR's Internal Database
1.3.3. Secondary Sources Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation Data Visualization
1.6. Data Validation Publishing

Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights

Chapter 3. Facewash and Cleanser Market Variables, Trends Scope
3.1. Market Introduction
3.2. Penetration Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter's
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Facewash and Cleanser Market
3.7. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations Recommendations

Chapter 5. Investment Outlook
5.1. Penetration Growth Assessment
5.2. Challenges: Adoption, Manufacturing, Technology
5.3. Key Competition Analysis: Market Leaders Emerging Players
5.4. Observations Recommendations

Chapter 6. Facewash and Cleanser Market: Product Type Estimates Trend Analysis
6.1. Product Type Movement Analysis Market Share, 2018 2025
6.2. Facewash
6.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
6.3. Cleanser
6.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Chapter 7. Facewash and Cleanser Market: Distribution Channel Estimates Trend Analysis
7.1. Distribution Channel Movement Analysis Market Share, 2018 2025
7.2. Online
7.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
7.3. Drugstore
7.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
7.4. Supermarket Hypermarket
7.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
7.5. Specialty Stores
7.5.1. Market estimates and forecast, 2015 - 2025 (USD Billion)

Continued…

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