5 Characteristics of Boutique Hotels

Boutique hotels are basically small hotels which usually consist of 10-100 rooms in unique settings with upscale accommodations and individualised, unique selling points (USPs).

What are boutique hotels? Should I book the one for my next trip? What are the features that they offer? Do questions like these pop up in your head? If yes, then you need not worry. Your questions are about to be answered.

Boutique hotels are basically small hotels which usually consist of 10-100 rooms in unique settings with upscale accommodations and individualised, unique selling points (USPs).
Now let’s look at the characteristics that provide unique selling points to boutique hotels over the  chain or franchise hotel variety:

  1. OUTSTANDING PERSONALIZED HOTEL SERVICE
    If you talk business success, be it any industry, quality of services is paramount. The hotel being the perpetual client-facing industry, it is essential to keep the client happy. Unlike some hotels where standardised services are offered, boutique hotels primary focus is on providing memorable and outstanding service experience. Service that goes the extra mile is increasingly rare, which offers independents another opportunity to stand apart. It can be tailored, personalised and updated with ease in an independent or boutique hotel.
  2. BOUTIQUE AND INDEPENDENT HOTELS ARE UNIQUE
    Independent hotels focus on providing a unique experience for guests, unlike chain hotels which offer a predictable stay.  Perhaps it is their history -with some hotels decades or even centuries old -or the fact that it is family-run, or maybe it’s the decor,
    - it can be any to help make the hotel stand apart- a selling proposition that the hotel is able to use to market themselves with a unique pedigree.

  3. THEY HAVE GREATER CREATIVE FREEDOM
    Boutique hotels let their imaginations run wild when it comes to furniture, events, food, decor and anything else. They are unique even in the way they market themselves. This allows the independent hotel to strengthen their reputation and identity, and offer a distinctive,  special, memorable hotel experience for the guest. In today’s globalised world, travellers and tourists look for idiosyncratic and local experiences.

  4. They have a niche Clientele base
    These hotels attract a niche of customers looking for a unique accommodation that matches their individual needs and personality as well. These kinds of hotels typically have an individual attitude, just like their targeted clientele – generally the fashionable or artistic sort.

  5. THEY CAN FOCUS ALL RESOURCES, ENERGY AND ATTENTION ON ONE HOTEL
    The owners of the boutique hotels spend all their resources and time to invest exclusively on their hotel. Their knowledge of the market and business is more intimate compared to the ones who own chains.


Now that you have read the characteristics of boutique hotels hope you book the same for your next vacation. If you are travelling to Bangalore, you can easily find boutique hotels in Indiranagar. Boutique hotels can be found anywhere in India. One of the most influential names in this sector is the Bloom Hotel Group. They have come up with a unique combination of vibrant yellow and cream colour colonial architecture. They have their boutique hotels in Indiranagar Bangalore, Gurgaon, Delhi and Goa.