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A hashtag (#) is a symbol that can be added as a prefix to any word when commenting or posting. The ‘#’ symbol ensures that whatever characters follow it are letter-for-letter inserted into a searchable database sorted by the exact lettering following the hashtag. Hashtags are commonly used to indicate key categories related to a post (e.g. #NewYorkCity), when a user wants to contribute to a trending subject (e.g. #Equality), or when users want to share their content related to a specific event or happening (e.g. #MetGala).