People don’t really look at billboards anymore. They stare at their phones. The latest advertising highway isn’t a major thoroughfare — it’s the For You Page. The ascendance of vertical video has upended how brands capture attention, and frankly old-school marketing is still struggling to catch up. Vertical videos are small, fast and...

When it comes to fitness, we all want to make the most of our workouts and see the best results. However, with so much misinformation floating around the fitness world, it can be easy to get lost in myths that hinder our progress. From the latest gym equipment to workout routines, many fitness myths have been passed down through generations, leading people to adopt practices that may not be as...

For decades, small-town businesses relied heavily on word-of-mouth, loyal customers, and neighborhood goodwill to survive. But today, the digital wave is transforming even the most traditional shops in India’s smaller cities and towns. From sweet shops in Siliguri to local boutiques in Ujjain, the power of the internet is reshaping how small businesses reach, retain, and grow their...

Introduction Remote work is no longer a passing trend. Hybrid and work-from-anywhere roles have become the global norm. Companies now seek top talent, not just nearby candidates — meaning you’re competing with professionals across countries and time zones. So how do you stand out? You gain the skills modern remote work requires. This article highlights the key abilities that help...

In a world dominated by filters, curated lifestyles, and algorithm-driven content, it’s easy to wonder: Is authenticity dead? It’s a fair question. From social media influencers staging “candid” moments to corporations jumping on every trending social justice issue for clout, the concept of being "real" feels increasingly performative. Authenticity once seen as a...