If you have ever fallen down a TikTok skincare rabbit hole, you have probably bumped into a Canadian brand without even realising it. A clear dropper bottle that looks more like a science experiment than luxury skincare? That is The Ordinary. A five-minute face routine that feels more “subway selfie” than red carpet? That is Nudestix. Canada’s beauty scene is not loud, it is not flashy, but it has quietly mastered the digital playbook in a way that feels...
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