Why Canadian Beauty Brands Are Winning With Digital First Strategies
If you have ever fallen down a TikTok skincare rabbit hole, you have probably bumped into a Canadian brand without even realising it. A clear dropper bottle that looks more like a science experiment than luxury skincare? That is The Ordinary. A five-minute face routine that feels more “subway selfie” than red carpet? That is Nudestix. Canada’s beauty scene is...
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